Zespri signs on with Chinese state-owned firm to buy illicit SunGold kiwifruit Zespri與一家中國國有公司簽約購買非法的老獼猴桃
Zespri is closer to launching a 'Made in China' kiwifruit.Zespri更接近推出“中國制造”獼猴桃。

▲佳沛黃肉獼猴桃

Kiwifruit giant Zespri has signed the beginnings of a commercial deal with a state-owned Chinese firm, in hope of buying counterfeit golden kiwifruit grown on vines stolen from the company.

獼猴桃巨頭Zespri與一家中國國有公司簽署了一項商業(yè)協(xié)議，希望購買從國產(chǎn)種植的沒有授權(quán)的陽光金果G3獼猴桃。

▲獼猴桃花粉

The bid to buy into an estimated 4000ha of unlicensed SunGold kiwifruit in China is yet to be signed off by Zespri’s regulator.

收購中國約4000公頃未經(jīng)許可的SunGold獼猴桃的出價尚未得到Zespri監(jiān)管機構(gòu)的批準。

▲Yellow kiwi orchard

But, with China’s growing season on the horizon and the volume of counterfeit fruit expected to grow, there is pressure to ink a deal that could help save Zespri’s sizeable stake in the Chinese market.

但是，隨著中國的種植季節(jié)即將到來，假冒水果的數(shù)量預計將增加，有壓力簽署一項協(xié)議，以幫助保護Zespri在中國市場的可觀股份。

▲New Zealand zespri Kiwifruit packaging

The company has in recent weeks signed a “memorandum of intent” with a Sichuan-based company, signalling a willingness to provide technology and advice to Chinese growers of kiwifruit vines that were stolen from Zespri.

最近幾周，該公司與一家四川公司簽署了一份“意向備忘錄”，表明愿意為佳沛被盜的獼猴桃的中國種植者提供技術(shù)和建議。

▲New Zealand zespri redKiwifruit packaging

Zespri’s SunGold golden kiwifruit is a popular variety in both New Zealand and China.Zespri的金色獼猴桃在新西蘭和中國都很受歡迎。

▲golden kiwi tree

A statement about the trial, published on an industry website in November, said the three-year co-operation project between Zespri and Sichuan State-owned Assets Operation and Investment Management would begin next year.

11月在一家行業(yè)網(wǎng)站上發(fā)布的一份關(guān)于該試驗的聲明稱，Zespri與四川國有資產(chǎn)運營和投資管理公司之間為期三年的合作項目將于明年開始。

▲紅心獼猴桃花粉

The statement said the project, if successful, could expand to the production of 50,000 tons of SunGold within five years.聲明說，該項目如果成功，可以在五年內(nèi)擴大到5萬噸陽光金果G3的生產(chǎn)。

▲獼猴桃測糖儀

“We hope that with our world-leading management technology and best practices, we can help Chinese growers improve their growing techniques and increase their income,” Zespri chief executive Daniel Mathieson was quoted as saying.

“我們希望憑借世界領(lǐng)先的管理技術(shù)和最佳實踐，我們能夠幫助中國種植者改進種植技術(shù)，增加收入，”Zespri首席執(zhí)行官丹尼爾·馬蒂森（Daniel Mathieson）說。

▲Rubyred kiwi orchard

Mathieson was unavailable for an interview on Friday.馬蒂森周五無法接受采訪。

A statement provided by Zespri, attributed to the company’s China strategic projects lead Matt Crawford, said the growing of unauthorised SunGold was an “immense challenge”.

Zespri提供的一份聲明稱，未經(jīng)授權(quán)的SunGold增長是一個“巨大的挑戰(zhàn)”，該聲明歸因于該公司的中國戰(zhàn)略項目負責人馬特·克勞福德（Matt Crawford）。

▲sungold g3 kiwifruit vine

Crawford said the memorandum of intent was a “symbol” of the company’s willingness to run the trial, which would begin with Zespri buying 650 tonnes of fruit from Chinese growers in its first year.

克勞福德表示，該意向備忘錄是該公司愿意進行試驗的“象征”，試驗將從Zespri第一年從中國種植者手中購買650噸陽光金果獼猴桃開始。

▲Kiwi pollination▲

Daniel Mathieson, chief executive of Zespri.丹尼爾·馬蒂森，Zespri首席執(zhí)行官。
Zespri would then brand the fruit and sell it to Chinese consumers. The company is working with a supportive Chinese government, Crawford said, and continues to pursue some growers through the Chinese courts and enforce its plant variety rights.

然后，Zespri將為這種水果打上品牌，并將其出售給中國消費者?？藙诟５抡f，該公司正與支持它的中國政府合作，并繼續(xù)通過中國法院追訴一些種植者，并強制執(zhí)行其植物品種權(quán)。

▲zespri sungold g3 kiwi

It had not decided whether it would try to licence the growers in China, as it does with New Zealand growers.它還沒有決定是否會像對待新西蘭種植者那樣，向中國的種植者發(fā)放許可證。

▲Kiwifruit packing box

“The consistent advice we’ve received is that the best way to managing the unauthorised SunGold kiwifruit issue is to find a win-win solution, and we see this as a real commercial opportunity.”“我們收到的一致建議是，管理未經(jīng)授權(quán)的SunGold獼猴桃問題的最佳方法是找到雙贏的解決方案，我們認為這是一個真正的商業(yè)機會?！?/p>

▲佳沛陽光金果金奇異果

Zespri, at its annual general meeting in August, said there was now an estimated 4,000ha of SunGold being illegally grown in China.Zespri在8月份的年度股東大會上表示，目前中國非法種植的SunGold估計有4000公頃。

▲zespri kiwifruit Import and export

Some 4000ha of unlicensed SunGold kiwifruit is being grown in China, after the variety was stolen from Zespri. It’s broadly expected the illicit planting of SunGold will only expand.

中國種植了約4000公頃未經(jīng)許可的陽光獼猴桃，此前該品種從Zespri被盜。人們普遍預計，非法種植桑戈德的活動只會擴大。

▲sungold g3 kiwifruit vine

At $161,660 in returns per hectare, this could amount to more than $645 million worth of counterfeit fruit that would come onto the Chinese market in August – competing with late-season New Zealand fruit.

以每公頃161660美元的回報率，這相當于8月份進入中國市場的價值超過6.45億美元的假冒水果——與新西蘭的晚季水果競爭。

▲佳沛黃心獼猴桃

Crawford said the company had kept the industry fully informed, and hoped to progress the deal “as soon as possible while following the appropriate processes”.

克勞福德表示，該公司已向業(yè)界充分通報情況，并希望“在遵循適當流程的同時盡快”推進交易。

▲gold g3 kiwi

Zespri has a “single desk” monopoly, meaning all Kiwifruit growers must sell their fruit to the company for marketing and export.

Zespri擁有“單一辦公桌”壟斷權(quán)，這意味著所有獼猴桃種植者必須將其果實出售給該公司進行營銷和出口。

▲Golden kiwifruit

Because of this market dominance, Zespri’s operations are regulated by Kiwifruit New Zealand and the Kiwifruit Export Regulations. The law says Zespri is legally confined to marketing and developing the market for New Zealand-grown fruit.

由于這種市場主導地位，Zespri的經(jīng)營受到新西蘭獼猴桃和獼猴桃出口條例的監(jiān)管。法律規(guī)定，Zespri在法律上僅限于銷售和開發(fā)新西蘭水果市場。

▲Kiwi packaging▲

Kiwifruit New Zealand chief executive Geoff Morgan? said the proposed arrangement with Chinese growers was outside Zespri’s “core business” and required sign-off from KNZ.

新西蘭奇異果首席執(zhí)行官杰夫·摩根? 該公司表示，與中國種植者的擬議安排不屬于Zespri的“核心業(yè)務”，需要KNZ簽署。

The company provided a “prior notice” of its plans for the Chinese-grown fruit in late-October.該公司在10月下旬提供了一份“事先通知”，說明其在中國種植水果的計劃。

▲獼猴桃傘形棚架

“What we've been saying to Zespri is, if you are going to enter into arrangements with people, you need to make clear to them it's subject to regulatory approval in New Zealand.”

“我們一直對Zespri說的是，如果你要與人們達成協(xié)議，你需要向他們表明這需要新西蘭監(jiān)管部門的批準?！?/p>

Morgan said Kiwifruit New Zealand, as per the law, would decide whether the project supports Zespri’s core business and is low-risk to growers. A draft decision is expected in late-January.

摩根表示，根據(jù)法律規(guī)定，新西蘭獼猴桃將決定該項目是否支持Zespri的核心業(yè)務，并且對種植者來說風險較低。預計將在1月底提出一項決定草案。

▲獼猴桃牽引

“Obviously there's pressure there for us to make a decision quickly, but it's obviously a hugely important decision for the whole industry, so we want to make sure we're doing it appropriately,” Morgan said.

摩根說：“顯然，我們面臨著迅速做出決定的壓力，但這顯然是整個行業(yè)的一個極其重要的決定，因此我們希望確保我們做得恰當?！?/p>

▲Kiwi planting▲

“They would like it sooner, it's fair to say, but we have to go through the process. We have to do it properly.”

“可以公平地說，他們希望盡快完成，但我們必須經(jīng)歷這個過程。我們必須正確地完成?！?/p>

If the proposal is rejected, Zespri would then have to take a vote to the industry’s 2792 growers, and get the support of 75 percent of them to proceed.

如果該提案被否決，Zespri將不得不投票給該行業(yè)的2792名種植者，并獲得他們中75%的人的支持。

▲zespri RubyRed

“Zespri have always said that they will keep growers informed of what's going on, but they haven't made the prior notice public at this point,” Morgan said.

摩根說：“Zespri一直說，他們會讓種植者知道發(fā)生了什么，但目前他們還沒有將事先通知公開?！?。

▲redkiwifruit vine

A spokeswoman for Ministry of Primary Industries said, in a statement, that both the ministry and Ministry of Foreign Affairs and Trade officials were at the signing of the memorandum of intent, at Zespri's invitation.

第一產(chǎn)業(yè)部的一位發(fā)言人在一份聲明中說，應Zespri的邀請，該部以及外交和貿(mào)易部的官員都出席了意向備忘錄的簽署。

▲zespri rubyred kiwifruit

The Government was not involved in Zespri's discussions with Chinese companies about the proposed trial, which was a private, commercial matter.

政府沒有參與Zespri與中國公司就擬議的審判進行的討論，這是一個私人的商業(yè)問題。

▲zespri yellow kiwi

Chinese growers began illicit plantings of Zespri’s SunGold variety, also called G3, possibly as early as 2013.

中國種植者可能早在2013年就開始非法種植Zespri的SunGold品種，也稱為G3。

佳沛嘗試購買國產(chǎn)的陽光金果G3獼猴桃 用于檢測實驗用途

▲zespri yellow kiwi