While the world total production of kiwifruit has increased by over 50% during the last decade, the kiwifruit remains a niche fruit, taking up an estimated 0.22% of the global fruit bowl, which is dominated by apples, oranges, and bananas.

Even though kiwifruit's share of the global fruit bowl has remained largely unchanged over the past 15 years, the scope for growth in the category is significant, with the nutritional and production characteristics of kiwifruit being on the right side of key global consumer trends around health and sustainability.

▲sungold kiwifruit▲

Taking advantage of these consumer trends is one of two key challenges for the global kiwifruit industry. The second challenge is to harness the diverse natural and cultivated range of kiwifruit varieties (colors, flavors, sizes, and shapes) to stimulate the interest of consumers and grow the share of kiwifruit in the fruit basket through selecting cultivars that can develop meaningful market segments and meet consumer demand.

▲golden kiwifruit vine

雖然在過(guò)去十年中，世界獼猴桃總產(chǎn)量增加了50%以上，但獼猴桃仍然是一種生態(tài)位水果，估計(jì)占全球水果碗的0.22%，而全球水果碗以蘋(píng)果、桔子和香蕉為主。

盡管獼猴桃在全球水果碗中的份額在過(guò)去15年中基本保持不變，但該類(lèi)別的增長(zhǎng)空間很大，獼猴桃的營(yíng)養(yǎng)和生產(chǎn)特點(diǎn)與圍繞健康和可持續(xù)性的全球主要消費(fèi)者趨勢(shì)是一致的。

利用這些消費(fèi)趨勢(shì)是全球獼猴桃產(chǎn)業(yè)面臨的兩大挑戰(zhàn)之一。第二個(gè)挑戰(zhàn)是利用獼猴桃品種（顏色、風(fēng)味、大小和形狀）的多樣性自然和栽培范圍，通過(guò)選擇能夠開(kāi)發(fā)有意義的市場(chǎng)細(xì)分和滿(mǎn)足消費(fèi)者需求的品種來(lái)激發(fā)消費(fèi)者的興趣，并增加獼猴桃在果籃中的份額。

▲redkiwifruit▲

▲kiwifruit▲

▲redkiwifruit▲

▲redkiwifruit▲

▲redkiwifruit▲

▲Golden kiwifruit▲

▲Kiwi sapling▲

▲sungold kiwifruit